Dump Your Plastic

UK retailer Iceland claims that over 300,000 plastic bottles have been recycled through reverse vending machines located at its stores since it launched a reverse vending trial last year. Iceland became the first UK supermarket to install reverse vending machines in its stores in May 2018, which rewarded consumers for recycling plastic bottles by giving them a voucher worth £0.10 for every deposit of a bottle purchased at the shops. The machines were present at five UK sites, and figures released by the company today claim that 311,500 plastic bottles have been recycled in the machines to date, and in November alone a daily average of 2,583 bottles were recycled across the five sites.

Iceland launched the six-month trial scheme following speculation that the UK government was set to introduce a bottle and can deposit return scheme, which was proposed by the UK’s environment secretary Michael Gove in March 2018, in order to reduce plastic waste levels in the country. Richard Walker, Iceland’s managing director, said: “Iceland has continually led the way in the fight against the scourge of plastic since making our announcement to eliminate plastic from our own-label product packaging.