Zeleno is a smart initiative by an ISB Hyderabad trio towards furthering the Swacth Bharat Abhiyan.

Prateek, Nimish & Rishabh were struck with the idea of using reverse vending technology, to help  India out of PET-bottle menace, on a trip to Europe. Taking a cue, they began to research and find how they could use the technology in the indian market to motivate people to dispose of trash in a better way.